Chủ Nhật, 20 tháng 1, 2019

Importance of Intellectual property protection

In today’s competitive and dynamic environment, Intellectual property (IP) can be a unique selling proposition (USP) of the product or service, and it helps create a sustainable and defensible differentiator for the company.



By owning Intellectual property (IP), a high entry barrier is created, thereby helping you to grow your venture faster with respect to your competitors’ offerings. Note - Intellectual property (IP) is always given high weightage by the investors and creates good value for your venture.

Intellectual property has, in fact, been identified as the key ingredient for startups across the world to get a competitive advantage in the market, according to the Startup Genome Project that aims to map, model and analyse what it takes to make startups tick.

Intellectual property assumes even greater significance for technology startups, where new innovations are being made every day. There is a huge brand value attached to IP, in both the manufacturing and technology sector. It gives investors, clients, and other stakeholders a tremendous sense of confidence in your commitment and passion to not just succeed, but also become a market leader in your area of operation.

There are essentially three ways in which a startup (or any other organisation) can protect its intellectual property (i.e., the idea or concept/ product/ process/ associated symbols, logos etc. that define the brand), namely, through:


Intellectual property is, in fact, an asset for its owner and has a commercial value attached to it.
For any problems about intellectual property rights in Vietnam, feel free to contact me.


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